Netigate appoints new CCO Benedict Geissler to expand its total experience management SaaS

Geissler’s strong IT industry experience and proven track record in growing international software businesses
support Netigate’s ambition to scale its AI-powered experience management platform across Europe and beyond.

STOCKHOLM, Sweden (April 24th, 2025) Netigate, a leading European provider of AI-powered customer and employee experience management SaaS solutions, has appointed Benedict Geissler as its new Chief Commercial Officer. Located at the company’s Frankfurt office, Geissler will lead Netigate’s continued business growth and strengthen its strategic focus on scaling its solutions to enterprise clients, particularly in the Nordic and DACH regions. The strategy aims to develop Netigate’s “total experience management” solution by enhancing customer centricity, impact, and future viability.

With over two decades of international executive leadership experience in the IT, software, and SaaS tech industries, Geissler brings to the role a combination of strategic insight, operational excellence, and people-first leadership. In addition to his new position as CCO, Geissler will remain Managing Director of Netigate Deutschland GmbH in Germany, as was his previous position.

“It’s fantastic to continue my journey with Netigate as we enter such a transformative phase in the experience management industry,” says Geissler. “Organisations are becoming increasingly aware of the critical strategic value of customer and employee experience data based on a deeper understanding of real-life interactions and sentiment beyond just feedback surveys. Netigate’s innovative, AI-powered solution provides exactly what businesses need today to turn that huge volume of data into actionable insights and strategic steps to drive growth.”

By combining customer experience (CX) and employee experience (EX) management with AI-powered analysis solutions, Netigate helps companies make smarter decisions and grow faster by turning their vast amounts of experience data into actionable insights. This “total experience management” approach enables companies to increase customer and employee centricity by ensuring the voice of every customer and employee is heard and understood.

With Geissler as the new CCO, Netigate is strengthening its strategic focus on growing its enterprise solution in the DACH region, the Nordics, and across Europe. This realignment will create greater value for enterprise customers by holistically transforming the voices of customers and employees into business growth based on data-driven decision-making. The goal is to guarantee greater efficiency through integrated and localised management, as well as to strengthen the customer and market focus in Netigate’s solution portfolio.

“I’m very happy that Benedict accepted this appointment to step into the role as CCO,” says Maria Börjesson, CEO of Netigate. “His proven ability to build and scale international business units while maintaining profitability is exactly what we need as we accelerate our expansion across European markets. Benedict’s leadership will be very valuable as we continue to enhance our platform and help more organisations transform experience data into business success.”

In 2024, Netigate acquired the Finnish customer experience platform Lumoa, one of the first CX solutions on the market to offer Generative AI technology. With a portfolio of more than 1,500 customers, ranging from companies like Santander and Circle K to Credit Euro Bank and Spotify, Netigate is committed to bringing the voices of customers and employees to the core of business decision-making.

“Our strategy brings responsibility to where impact is created – close to the customer and the market. I look forward to working with our dynamic, international team to expand our market presence, deliver exceptional value to our existing clients, and forge exciting partnerships with new customers,” Geissler concludes.